Customer Referral Strategy – Healthcare
Industry: HealthcareObjective: Acquire New customers through referralsTarget Market: Existing ClientsExecution: Offered their clients a $100 Visa Prepaid gift card if they referred a friend or family and they purchased. Member-get-member program.Results: They have been running this program for 8 years and this is their lowest cost form of acquisition
Customer Retention Strategy – Insurance
Industry: InsuranceObjective: Retain CustomersTarget Market: Existing CustomersExecution: Customers receive a $100 eftpos card with their renewal notice. If they renew the gift card will be “activated” .Results: Retention rates improved by 28%
