Do you want to boost your small business sales in a heavily saturated market? With many businesses fighting for their share of the pie, there are only so many customers to go around. You need a niche, something different that gets you noticed from the rest.
Prepaid Gift Cards, available as Mastercard, Visa and eftpos, can help your marketing campaigns stand out from your competitors and hike your small business sales. This marketing tool can help to build your brand and provide your business with a sublime competitive advantage. Prevent missing out on increased revenue when you fail to implement a prepaid gift card program in your marketing strategy.
Make the smart choice today and use gift cards to promote your small business. Entice new customers to see what your small business has to offer and encourage customers to remain loyal to your brand.
Read on to discover how Mastercard, eftpos and Visa prepaid gift cards for small businesses can boost your brand awareness and drive sales!
Can Prepaid Gift Cards help to Boost Small Business Sales?
Customers who receive gift cards are encouraged to spend more, viewing the gift card as a treat for themselves. They may use the gift card as a part payment for a much more expensive item. This strategy is often used by successful businesses to secure a ‘foot in the door’ with customers, opening up a chink for further possibilities and greater sales values.
By providing customers with a Mastercard, Visa or eftpos gift card that can be used at any store, businesses can tap into a wider audience, enticing consumers to explore different products and services. This not only builds great relationships with customers but also entices them to engage with your brand again.
Cross-selling and up-selling opportunities may be presented, increasing your potential business sales further.
This strategy will improve brand awareness and attract a new customer base to your client’s business. Your client’s new customers may become their most loyal customer base, re-visiting the business time and time again.
Why Gift Cards for Small Business?
Corporate Gift Cards for small businesses are powerful tools used to build brand awareness and increase sales.
More often than not, a new customer will spend a higher value than what is presented on the gift card. In fact, around 72% of customers who use gift cards will spend a further 20%. This will equal real cash for businesses to positively impact sales figures.
Businesses who fail to implement gift cards within their marketing strategy are potentially leaving thousands of dollars on the table. It is simple and easy strategy to implement that can entice new customers and lead to increased revenue, simultaneously strengthening relationships, loyalty and customer satisfaction.
Why Gift Cards for Small Business?
Corporate Gift Cards for small businesses are powerful tools used to build brand awareness and increase sales.
More often than not, a new customer will spend a higher value than what is presented on the gift card. In fact, around 72% of customers who use gift cards will spend a further 20%. This will equal real cash for businesses to positively impact sales figures.
Businesses who fail to implement gift cards within their marketing strategy are potentially leaving thousands of dollars on the table. It is simple and easy strategy to implement that can entice new customers and lead to increased revenue, simultaneously strengthening relationships, loyalty and customer satisfaction.
Image: QuickBooks
Should I have concerns about using Gift Cards?
Clients may have some reservations about adopting prepaid gift card promotions in their small business. For example, they may fear the cost of utilising this marketing tool. What about unredeemed gift card balances? Are gift cards prone to fraudulent use?
Costs
There are some initial costs involved in setting up a gift card promotion strategy. However, Corporate Prepaid Cards offer a range of Mastercard, Visa and eftpos Prepaid Card solutions to suit the unique needs of every business.
For example, you can set-up a Zero Balance Prepaid Card program easily and for little upfront cost. Only pay for the upfront cost of the card and any set-up fees at the time of ordering. When you’re ready to incentivise or reward customers, you can easily load funds onto the card via their client portal. This option is great for clients who are running a program over a long period, or wants to carefully manage cashflow to only load funds as and when they’re needed.
Unredeemed Balances
Unredeemed balances, or ‘breakage’ can be an issue with gift cards. However, only 6% of gift card balances are unused. This offers a low risk for small businesses and the customer. However, the vast majority of gift card balances are spent, with many customers spending more money than just the gift card balance.
Security
Like all payment methods, gift cards can be a target for fraudsters. Corporate Prepaid Cards offer Mastercard, Visa, or eftpos across our range of gift cards. This provides the best level of security to prevent fraud.
Get a quote today and see how cost effective, efficient and reliable prepaid gift cards can be for promoting your small business.
Where do I even start?
You need a secure corporate gift card provider who can protect your money with security features, offer customisation options, and excellent customer support. Corporate Prepaid Cards will offer clients all of these features plus more!
Clients can choose from a range of card designs and card types to suit the needs of the business. With the option to customise cards with a brand logo or fully branded design for your campaign, you can ensure they are visually appealing and on-brand.
As part of Zenith Payments, Corporate Prepaid Cards issue over 750,000 cards per year. This is a provider you can trust due to their experience selling Visa, Mastercard and eftpos gifts since 2005.
When using Corporate Gift Cards in a small business, you can:
- Endorse strategies to promote the corporate gift cards to customers such as offering cashback prepaid cards as an incentive.
- Incentivise your team to generate sales with a prepaid gift card, as the preferred employee reward.
- Provide an easy-to-use cardholder website where your customers can check their balance, ready to spend at your business.
Examples of successful Gift Card Campaigns
Gift card campaigns are fast becoming a dependable strategy to attract new customers and make sure that consumers are aware of your brand.
An American study found over 46% of customers are planning to buy prepaid gift cards over the Christmas season. With consumer habits such as these, there are some serious profits up for grabs for your small business. In fact, gift cards are consistently ranked as the most effective gift card strategy for your business to engage in.
Effective marketing strategies
Image: Reloadly
The success of using prepaid gift cards in businesses just like yours is not starting to slow down. In fact, the opposite is true. It is estimated that the gift card market size will grow to $750 billion by 2027. Join the growth of gift card innovation today!
How could you adapt a prepaid gift card campaign to suit a client’s business?
Here are two great examples:
1. Promoting an Occasion
Leading Australian fashion brand expertly re-engaged their customers with a Valentine’s Day promotion. During this campaign, they sent their subscribers a $30 gift card each, valid on orders over $100 and only to be spent on full priced items.
As a result, customers who had previously subscribed to Peppermayo were once again drawn into the business, making a purchase over $100 to use their $30 gift card.
2. Referring a Friend
Australian eyewear brand launched a referral program to offer $25 gift cards for both the customer and the referred friend. This enticed customers and new customers to Lensabl, encouraged by the prepaid gift card scheme in place.
To wrap it up
If your clients are looking to boost sales, promote their business and attract and retain customers, implement a prepaid gift card program today.
Provide that much needed foot in the door to introduce business brands to new and potential customers. It is easy to see why small businesses should include gift cards in their marketing strategy.
Easily and quickly install a program to offer reputable and secure gift card services from Visa, Mastercard and eftpos.
Contact Corporate Prepaid Cards today and speak to an expert.
To wrap it up
If your clients are looking to boost sales, promote their business and attract and retain customers, implement a prepaid gift card program today.
Provide that much needed foot in the door to introduce business brands to new and potential customers. It is easy to see why small businesses should include gift cards in their marketing strategy.
Easily and quickly install a program to offer reputable and secure gift card services from Visa, Mastercard and eftpos.
Contact Corporate Prepaid Cards today and speak to an expert.
Updated on 01/2024
