Staff Recognition Strategy – Fast Food & Hospitality
Industry: Leading fast food companyObjective: Staff recognitionTarget Market: EmployeesExecution: The HR department wanted a simple & flexible program to reward extraordinary employees. There were cards on hand for spot recognition. Recipients loved the cards because they are easy to use and can be spent virtually anywhere.Results: The recognition has helped to increase positive results in …
Customer Repurchase Strategy – Food Manufacturing
Industry: Food ManufacturerObjective: Low cost reimbursement for faulty productTarget Market: ComplaintsExecution: Low value branded eftpos card $5 to $10 to replace product that was contaminated with weevils. Simple and fast to fulfillResults: Reduced complaints costs by 40%. Customer intention to repurchase increased to 95%.
