How a leading IT Company uses Prepaid Cards to reward their team

thank you egift card

Acknowledging exceptional job performance through employee awards and recognition not only makes employees feel valued and appreciated, it can also create job satisfaction and happiness. Here’s how Australia’s largest privately owned IT Company, voted Top 50 Best Places to Work in Australia, rewards their employees with prepaid cards. The Challenge This leading IT leader in Australia faced …

How P&O cruises upgraded their referral program with Prepaid Cards

po cruises card

Successful referral programs are not only proven to generate more business, but a referred customer has a 16% higher lifetime value than customers acquired through other methods^. Rewarding referrals promptly is crucial to keeping partners engaged and build brand preference, as they will know how much you value their support and loyalty. Find out how …

Pharmaceuticals Loyalty Program Strategy

Industry: PharmaceuticalObjective: Increase share of clients. Pharmacies can purchase from a number of wholesalers or suppliers directTarget Market: Existing clientsExecution: Points are awarded for spend. Broad range of rewards. Most popular reward was a Prepaid Visa Card with varying loads from $100 to $1000Results: Loyalty program members spent on av. 2.6 x more than customers …

Test Drive Encouragement Strategy – Automotive

Woman holding car keys in new car

Industry: Car PurchaseObjective: Customer AcquisitionTarget Market: Past & Current OwnersExecution: Past and current owners were sent a $100 branded eftpos card encouraging them to test drive a new model.Results: Test drives jumped 50%  

Market Share Improvement Strategy – Travel Wholesaler

travel prepaid cards

Industry: Travel WholesalerObjective: Increase travel agent preference and salesTarget Market: Travel AgentsExecution: Wholesale sales reps would deliver to their agent a $100 branded Prepaid Visa card for every $10,000 booked.Results: Increase in market share by 5%. Strengthened relationship between sales rep & agent. Provide a reason to call on the agent.  

Increase Retailer Preference & Sales

prepaid cards for wine wholesaler

Industry: Wine WholesalerObjective: Increase retailer preference and salesTarget Market: RestaurantsExecution: $100 gift card if the restaurant ordered 2 cases of wine on promotionResults: Lifted sales by over 25%.  

Customer Referral Strategy – Healthcare

Health care professionals

Industry: HealthcareObjective: Acquire New customers through referralsTarget Market: Existing ClientsExecution: Offered their clients a $100 Visa Prepaid gift card if they referred a friend or family and they purchased. Member-get-member program.Results: They have been running this program for 8 years and this is their lowest cost form of acquisition  

Customer Retention Strategy – Insurance

Insurance

Industry: InsuranceObjective: Retain CustomersTarget Market: Existing CustomersExecution: Customers receive a $100 eftpos card with their renewal notice. If they renew the gift card will be “activated” .Results: Retention rates improved by 28%  

Acquire New Customers Through Referrals

Insurance

Industry: Insurance Objective: Acquire New customers through referrals Target Market: Employees Execution: Refer a friend. Upon signing a new customer, both the new customer and the referring employee receive a $50 Visa Prepaid gift card. Results: Running for 3 years and provides a very positive ROI