Purchase Encouragement Strategy – Hair Product
Industry: Hair ProductsObjective: Increase performance and market shareTarget Market: HairdressersExecution: Hairdressers were given a reloadable Visa Prepaid card. Each month, monies were transferred to each card based on purchases made by the hairdresserResults: Participants consolidated their purchases with the hair product company.
Purchase Consolidation Strategy – Construction
Industry: BuildersObjective: Increase preference & market share with buildersTarget Market: BuildersExecution: Builders were given a re loadable Visa Prepaid card. Each month money was transferred to each card based on purchases made by the builderResults: Participants consolidated their purchases with the hardware group
Petty Cash Reduction Strategy – Legal Industry
Industry: Major Legal FirmObjective: Eliminate paper work & reimbursement cost for minor expensesTarget Market: Partners and Associates of the practiceExecution: Partners & Associates were given a reloadable TRUST U Visa Expense card loaded each month up to $400 to pay for coffees, taxis etc. They were not required to complete expenses formsResults: Reduced petty cash …
