Survey Response Rate Strategy – Energy Sector
Industry: EnergyObjective: Customer AquisitionTarget Market: Existing ClientsExecution: Door to door salespeople give households a $100 eftpos gift card if they convert to the new energy company. Once they paid their first bill the gift card is activated.Results: This incentive recorded the highest response rate for customer acquisition
Purchase Consolidation Strategy – Construction
Industry: BuildersObjective: Increase preference & market share with buildersTarget Market: BuildersExecution: Builders were given a re loadable Visa Prepaid card. Each month money was transferred to each card based on purchases made by the builderResults: Participants consolidated their purchases with the hardware group
Consumer Engagement Strategy – Banking
Industry: BankingObjective: Keep the most profitable customersTarget Market: BankingExecution: Thank you program. The most profitable customers were sent a web link to select a gift to thank them for their business. The value of the gift varied according to the profitability of the customer. The most popular gift card was a Visa Prepaid cardResults: Stronger …
Customer Retention Strategy – Telecommunication
Industry: TelcoObjective: Retain customers on renewalTarget Market: Renewing contract customersExecution: As contracts were expiring, customers were asked to go online and select a gift for renewing.Results: Branded eftpos card was the most popular reward.Retention rates improved by 30%
Expense Minimisation Strategy – Advertising Industry
Industry: Advertising CompanyObjective: Reduce staff expenseTarget Market: StaffExecution: Staff were issued with a TRUST U expense card, loaded each month up to a fixed amount per employee.Results: Employee expense budget reduced by 30% as the company set the budget and staff could not overspend.
Better Cashback Program
Industry: Consumer ElectronicsObjective: Better cashback programTarget Market: ProspectsExecution: Using cheques for cashbacks was limiting and costly. There were no branding or cross selling opportunities. We provided an easy-to-implement client-branded Visa Prepaid gift card.Results: 50,000 gift cards issued since 2011. The brand becomes a billboard in the wallet. Every time the customer uses their card they …
Staff Recognition Strategy – Fast Food & Hospitality
Industry: Leading fast food companyObjective: Staff recognitionTarget Market: EmployeesExecution: The HR department wanted a simple & flexible program to reward extraordinary employees. There were cards on hand for spot recognition. Recipients loved the cards because they are easy to use and can be spent virtually anywhere.Results: The recognition has helped to increase positive results in …
Research Survey Recruitment Strategy
Industry: Research CompaniesObjective: Recruit survey or research respondentsTarget Market: Research respondentsExecution: An eftpos Prepaid gift card is provided to survey respondents to recruit and thank them for their involvementResults: The Prepaid card has high appeal and resulted in easier and faster recruitment of respondents. Less administration and cost over cheques.
Customer Repurchase Strategy – Food Manufacturing
Industry: Food ManufacturerObjective: Low cost reimbursement for faulty productTarget Market: ComplaintsExecution: Low value branded eftpos card $5 to $10 to replace product that was contaminated with weevils. Simple and fast to fulfillResults: Reduced complaints costs by 40%. Customer intention to repurchase increased to 95%.
