A prepaid gift card cashback is a reward for purchase that is popular with marketers, valued by businesses and sought after by customers – the ultimate win-win gift with purchase.
Marketers looking to enhance their brand awareness and customer loyalty are selecting a cashback promotion rather than a discount because their high-value merchandise is promoted at recommended retail price. The added bonus is that the customer perceives the product as being better value than usual, because they can apply for a prepaid gift card loaded with the rebate value after the purchase.
It is a tangible gift from the marketer and appreciated by the customer as though it is a ‘free’ gift, with the responsibility on the customer to redeem their gift card.
Manage your cash back program with Corporate Prepaid Gift Cards, specialists in prepaid cashbacks who can provide a seamless end-to-end management process, making the campaign easy for you.
It gives you the opportunity to know your customer, target your marketing and keep track of sales and rebates. To claim the cashback, customers need to go online for their prepaid gift card to be redeemed.
Corporate Prepaid Gift Cards will set up a secure, exclusively branded cashback claims site, with your corporate branding, that will enable claims validation with proof of purchase and provide you with detailed administrative reporting for you to manage your marketing budget.
Corporate Prepaid Gift Cards sends the preloaded cards to eligible customers, and provides the prepaid cards website for them to activate their card and check their balance.
Ideal for high-value products such as consumer electronics, white goods, home appliances and even motor vehicles, cashback campaigns are a drawcard for customers as they perceive them to be a reward for their purchase.
Customers love a bargain and are attracted by promotional discounts, cash backs and rebates. Featuring a limited time cash back offer in a promotion has immediate attraction, as it will encourage consumers to act quickly to comply with the cash back time frame.
Author of ‘Marketing for Dummies’, Jeanette McMurtry says when the customer gets a reward with their purchase it is like playing a game they know they can win. Applying for the cashback takes little effort and provides a valuable result.
Price perception is important and discounts can have a positive effect on your sales. Customers who think that they are getting a good deal will be more inclined to make a purchase and having a positive experience with their cashback will encourage them to be more likely to make future purchases from you.
Most discounts work on the principle of urgency, as the discounts are only available for a specific period of time. If people don’t buy the product now, at the discounted price, they’re likely to miss out on saving some money. That anticipation of missing out is exactly why discounts work.
People seek pleasure and try to avoid experiencing pain, according to psychological theories. Missing out on a discount when thinkin