Consumer Engagement Strategy – Banking
Industry: BankingObjective: Keep the most profitable customersTarget Market: BankingExecution: Thank you program. The most profitable customers were sent a web link to select a gift to thank them for their business. The value of the gift varied according to the profitability of the customer. The most popular gift card was a Visa Prepaid cardResults: Stronger …
Achieve A Competitive Edge
Industry: Insurance ClaimsObjective: Achieve a competitive edgeTarget Market: ClaimantsExecution: Claimants were given a Prepaid Visa card to purchase a replacement product of their choice rather than a specified product being sentResults: Increased market share.
Petty Cash Reduction Strategy – Accounting & Finance
Industry: Major Accounting FirmObjective: Reduce petty cashTarget Market: StaffExecution: Staff not eligible for a corporate card were given a Trust U card to cover minor expensesResults: Reduced petty cash to 5% of previous levels.
Expense Minimisation Strategy – Advertising Industry
Industry: Advertising CompanyObjective: Reduce staff expenseTarget Market: StaffExecution: Staff were issued with a TRUST U expense card, loaded each month up to a fixed amount per employee.Results: Employee expense budget reduced by 30% as the company set the budget and staff could not overspend.
Petty Cash Reduction Strategy – Legal Industry
Industry: Major Legal FirmObjective: Eliminate paper work & reimbursement cost for minor expensesTarget Market: Partners and Associates of the practiceExecution: Partners & Associates were given a reloadable TRUST U Visa Expense card loaded each month up to $400 to pay for coffees, taxis etc. They were not required to complete expenses formsResults: Reduced petty cash …
Use Commissions as Brand Exposure Strategy
Industry: Financial ServicesObjective: More powerful sales commission programTarget Market: Sales TeamExecution: Each member of the sales team was given a branded Visa reloadable card. Each month their commission was loaded onto the card.Results: It became a billboard in their wallet. Every time they used the card they were reminded of the company. The commission did …
Providing Relief to Disaster Victims
Industry: Insurance ClaimsObjective: Provide a superior disaster relief serviceTarget Market: ClaimantsExecution: A Prepaid eftpos card was given to claimants to give immediate access to financial relief.Results: Avoided dependency on cheques & bank account (which people may not be able to access in a disaster). Supports victims taking control of their recovery