Purchase Consolidation Strategy – Construction
Industry: BuildersObjective: Increase preference & market share with buildersTarget Market: BuildersExecution: Builders were given a re loadable Visa Prepaid card. Each month money was transferred to each card based on purchases made by the builderResults: Participants consolidated their purchases with the hardware group
Petty Cash Reduction Strategy – Accounting & Finance
Industry: Major Accounting FirmObjective: Reduce petty cashTarget Market: StaffExecution: Staff not eligible for a corporate card were given a Trust U card to cover minor expensesResults: Reduced petty cash to 5% of previous levels.
Expense Minimisation Strategy – Advertising Industry
Industry: Advertising CompanyObjective: Reduce staff expenseTarget Market: StaffExecution: Staff were issued with a TRUST U expense card, loaded each month up to a fixed amount per employee.Results: Employee expense budget reduced by 30% as the company set the budget and staff could not overspend.
Petty Cash Reduction Strategy – Legal Industry
Industry: Major Legal FirmObjective: Eliminate paper work & reimbursement cost for minor expensesTarget Market: Partners and Associates of the practiceExecution: Partners & Associates were given a reloadable TRUST U Visa Expense card loaded each month up to $400 to pay for coffees, taxis etc. They were not required to complete expenses formsResults: Reduced petty cash …
Use Commissions as Brand Exposure Strategy
Industry: Financial ServicesObjective: More powerful sales commission programTarget Market: Sales TeamExecution: Each member of the sales team was given a branded Visa reloadable card. Each month their commission was loaded onto the card.Results: It became a billboard in their wallet. Every time they used the card they were reminded of the company. The commission did …
Better Cashback Program
Industry: Consumer ElectronicsObjective: Better cashback programTarget Market: ProspectsExecution: Using cheques for cashbacks was limiting and costly. There were no branding or cross selling opportunities. We provided an easy-to-implement client-branded Visa Prepaid gift card.Results: 50,000 gift cards issued since 2011. The brand becomes a billboard in the wallet. Every time the customer uses their card they …
Staff Recognition Strategy – Fast Food & Hospitality
Industry: Leading fast food companyObjective: Staff recognitionTarget Market: EmployeesExecution: The HR department wanted a simple & flexible program to reward extraordinary employees. There were cards on hand for spot recognition. Recipients loved the cards because they are easy to use and can be spent virtually anywhere.Results: The recognition has helped to increase positive results in …
Gift Card Employee Recognition & Reward Program
Industry: Leading energy companyObjective: Recognise years of serviceTarget Market: EmployeesExecution: They wanted to reward employees for every 5 years of employment. Previously they had used a catalogue of merchandise. Recipients and HR were frustrated with this program, because many of the products were out of stock, or took too long to arrive. We gave them …
Research Survey Recruitment Strategy
Industry: Research CompaniesObjective: Recruit survey or research respondentsTarget Market: Research respondentsExecution: An eftpos Prepaid gift card is provided to survey respondents to recruit and thank them for their involvementResults: The Prepaid card has high appeal and resulted in easier and faster recruitment of respondents. Less administration and cost over cheques.
Customer Satisfaction Improvement – Banking
Industry: Major Australian BankObjective: More effective handling of complaintsTarget Market: ComplainantsExecution: Customer service staff were empowered to give the complainant a $25 to $100 Prepaid gift cardResults: Complainants’ satisfaction levels were subsequently higher than the average customer’s
