Market Share Improvement Strategy – Travel Wholesaler

travel prepaid cards

Industry: Travel WholesalerObjective: Increase travel agent preference and salesTarget Market: Travel AgentsExecution: Wholesale sales reps would deliver to their agent a $100 branded Prepaid Visa card for every $10,000 booked.Results: Increase in market share by 5%. Strengthened relationship between sales rep & agent. Provide a reason to call on the agent.  

Increase Retailer Preference & Sales

prepaid cards for wine wholesaler

Industry: Wine WholesalerObjective: Increase retailer preference and salesTarget Market: RestaurantsExecution: $100 gift card if the restaurant ordered 2 cases of wine on promotionResults: Lifted sales by over 25%.  

Customer Referral Strategy – Healthcare

Health care professionals

Industry: HealthcareObjective: Acquire New customers through referralsTarget Market: Existing ClientsExecution: Offered their clients a $100 Visa Prepaid gift card if they referred a friend or family and they purchased. Member-get-member program.Results: They have been running this program for 8 years and this is their lowest cost form of acquisition  

Customer Retention Strategy – Insurance

Insurance

Industry: InsuranceObjective: Retain CustomersTarget Market: Existing CustomersExecution: Customers receive a $100 eftpos card with their renewal notice. If they renew the gift card will be “activated” .Results: Retention rates improved by 28%  

Acquire New Customers Through Referrals

Insurance

Industry: Insurance Objective: Acquire New customers through referrals Target Market: Employees Execution: Refer a friend. Upon signing a new customer, both the new customer and the referring employee receive a $50 Visa Prepaid gift card. Results: Running for 3 years and provides a very positive ROI