Time is in short supply and the world is redefining the concept of work-life balance. We want to be involved in things that we care about, committed to our jobs but be more efficient, so we look for ways to streamline and minimise time spent on everyday activities.
Universally recognised as an important aspect of a healthy work environment, maintaining a realistic work-life balance reduces stress and helps prevent burnout in the workplace. Maximising the use of time at work and in leisure has become a priority.
Acknowledgment of the need for efficiency in everything we do has been a boost for the gift card industry, with the acceptance of gift cards as a time-saving way to manage the gift giving process. Previous generations would spend time considering and buying a gift for special occasions such as birthdays and anniversaries, hoping to please the recipient.
Who wants to spend hours looking for an appropriate gift when the purchase can be made in minutes? A gift card removes the risk of buying something that the recipient doesn’t want.
Today’s time-conscious generation looks to gift cards as the perfect gift. Not only does a gift card save time for the giver, it empowers the recipient to choose their own gift, giving them the ultimate choice and having the advantage of being regarded as ‘the perfect present’.
What makes prepaid gift cards popular?
There are four major benefits. They:
Save time for the purchaser.
Stay within budget, no surprise costs.
Are welcomed by the recipient.
Empower the recipient as they can be used for any purchase.
Australians recognise the benefits of gift cards and in 2015 spent up to $2.5 billion on gift cards for family and friends. Most of us have received a gift card or given one as a present and know the pleasure it generates, both for the giver and the receiver.
A 2012 government review into the Australian gift card market by the Commonwealth Consumer Affairs Advisory Council (CCAAC) found that consumers benefit when giving and receiving gift cards. They concluded that gift cards are ‘a market response to a consumer demand’, a convenient option for the gift giver and allow the gift card holder to select a gift that suits their needs.
The popularity of prepaid gift cards is growing in Australia and has been identified by the corporate world as a useful and time-saving reward for staff incentive programs. Businesses committed to diversity in the