Petty Cash Reduction Strategy – Legal Industry
Industry: Major Legal FirmObjective: Eliminate paper work & reimbursement cost for minor expensesTarget Market: Partners and Associates of the practiceExecution: Partners & Associates were given a reloadable TRUST U Visa Expense card loaded each month up to $400 to pay for coffees, taxis etc. They were not required to complete expenses formsResults: Reduced petty cash …
Use Commissions as Brand Exposure Strategy
Industry: Financial ServicesObjective: More powerful sales commission programTarget Market: Sales TeamExecution: Each member of the sales team was given a branded Visa reloadable card. Each month their commission was loaded onto the card.Results: It became a billboard in their wallet. Every time they used the card they were reminded of the company. The commission did …
Providing Relief to Disaster Victims
Industry: Insurance ClaimsObjective: Provide a superior disaster relief serviceTarget Market: ClaimantsExecution: A Prepaid eftpos card was given to claimants to give immediate access to financial relief.Results: Avoided dependency on cheques & bank account (which people may not be able to access in a disaster). Supports victims taking control of their recovery
Better Cashback Program
Industry: Consumer ElectronicsObjective: Better cashback programTarget Market: ProspectsExecution: Using cheques for cashbacks was limiting and costly. There were no branding or cross selling opportunities. We provided an easy-to-implement client-branded Visa Prepaid gift card.Results: 50,000 gift cards issued since 2011. The brand becomes a billboard in the wallet. Every time the customer uses their card they …
Staff Recognition Strategy – Fast Food & Hospitality
Industry: Leading fast food companyObjective: Staff recognitionTarget Market: EmployeesExecution: The HR department wanted a simple & flexible program to reward extraordinary employees. There were cards on hand for spot recognition. Recipients loved the cards because they are easy to use and can be spent virtually anywhere.Results: The recognition has helped to increase positive results in …
