Industry: Pharmaceutical Objective: Increase share of clients. Pharmacies can purchase from a number of wholesalers or suppliers direct Target Market: Existing clients Execution: Points are...
Industry: Energy Objective: Customer Aquisition Target Market: Existing Clients Execution: Door to door salespeople give households a $100 eftpos gift card if they convert to...
Industry: Hair Products Objective: Increase performance and market share Target Market: Hairdressers Execution: Hairdressers were given a reloadable Visa Prepaid card. Each month, monies were...
Industry: Car Purchase Objective: Customer Acquisition Target Market: Past & Current Owners Execution: Past and current owners were sent a $100 branded eftpos card encouraging...
Industry: Travel Wholesaler Objective: Increase travel agent preference and sales Target Market: Travel Agents Execution: Wholesale sales reps would deliver to their agent a $100...
Industry: Wine Wholesaler Objective: Increase retailer preference and sales Target Market: Restaurants Execution: $100 gift card if the restaurant ordered 2 cases of wine on...