Successful referral programs are not only proven to generate more business, but a referred customer has a 16% higher lifetime value than customers acquired through other methods^.
Rewarding referrals promptly is crucial to keeping partners engaged and build brand preference, as they will know how much you value their support and loyalty.
Find out how P&O cruises upgraded their referral program to save admin time and take partnerships to new heights.
The Challenge
Travel agents are an integral part of P&O Cruises’ bookings and business, and having an engaging referral program enhances strong partnerships and acknowledges the ongoing support from travel agents.
Initially, P&O Cruises arranged for prepaid cards to be physically sent to their Head Office, before posting to the travel agents they wanted to thank. This time-consuming process created extra administration work, meaning travel agents had to wait longer, reducing the impact of the reward.
The Solution
P&O Cruises now has the perfect referral rewards solution for their travel agents; branded Digital Prepaid Mastercard Cards.
Their branded Digital Prepaid Cards are:
- Flexible. P&O Cruises can reward any value up to $9,999 on their Single-load or Reloadable Digital Prepaid Cards.
- Quick and easy to order. Our self-serve portal makes it easy and convenient to order reloadable prepaid cards, as well as top-up your cards fast.
- Branded. Every time the recipient uses their branded Digital Card, they are reminded of P&O Cruises.
- The ideal alternative to cash rewards. Prepaid cards encourage partners to treat themselves to something special with their reward, while cash rewards often dissolve into everyday expenses.
- Delivered instantly*. Straight to the recipient’s phone via SMS, ready to add to their preferred phone wallet and spend anywhere instore and online that accepts Mastercard.
The Result
“I would happily recommend Corporate Prepaid Gift Cards to other businesses looking for a great incentive reward for employees or suppliers.
Ordering cards is simple and all done online, with a speedy delivery process, and now with the digital gift card offering we’re able to be more environmentally friendly and eliminate plastic card print production.
Another great selling point is the ability to custom design our own digital gift card with our business logo and graphics. Highly recommend!”
Trade Engagement Manager
P&O Cruises Australia
Branded Digital Prepaid Cards will help your organisation reach out to your business connections while building loyalty. Your company brand is at the forefront of their attention every time they use their card.
Contact our helpful team today for a quote, and learn more about how we can help your business with prepaid Mastercard, eftpos and Visa Gift Cards.
^Source: Study conducted by Wharton School of Business. https://referral-factory.com/referral-marketing-statistics. *Upon receipt of payment.
