Quick, easy, convenient and approved with a tick – customers take pleasure in the instant authorisation of tap and pay technology when using a prepaid card!
The feel-good tick symbol
What is it about a tick that provides a feel-good moment for users of tap and pay cards? We all like approval, and the quick tick is psychologically an affirmative symbol, indicating success – yes, true, correct or confirmed.
The truth of the mark
The tick symbol is believed to be an adaptation of the letter ‘V’, a shortened form of the Latin word ‘veritas’, meaning ‘truth’. It was likely to have been first used 2000 years ago and over time, as people started writing more quickly, the right side became elongated. Now used as a universally recognised mark in the English-speaking world, the tick symbol has become an everyday marketing device.
The value of the Nike swoosh
Even the Nike ‘swoosh’ is an adaptation of the tick symbol. The most recognisable brand logo in the world is valued at $26 billion.
Contactless is preferred
There were millions of payment terminal ticks in 2017 as Australians made 325.4 million contactless payments, a 26% rise on 2016, making contactless payments the preferred payment method in over 90% of purchases in Australia, including prepaid cards.
Growing trend to cards
The growing popularity of digital payments including tap and pay technology shows the innovative technology is leading the trend into a cashless society and influencing the way Australians pay.
When you tap at the payment terminal and wait only seconds for the tick, you take for granted the embedded chip using near-field communication (NFC) to transmit information to the POS terminal. Prepaid cards from Visa payWave and Mastercard PayPass feature the same NFC technology as credit cards adding to their convenience and ease of use.
If the card has a specified value, it can be used as part-payment up to a limit of $100 during purchase at a contactless terminal.
Partner with Corporate Prepaid Cards
Corporate Prepaid Cards specialise in custom designed prepaid cards for customer relationship campaigns as well as employee reward programs. With new research showing the increasing popularity of contactless card payments, businesses have the opportunity to partner with Corporate Prepaid Cards to create a program that will get the tick of approval from both business and consumer.
On trend for customer relationship
Innovative and on trend, prepaid cards are the preferred choice as a customer reward or cashback campaign. Choosing prepaid cards for a customer relationship campaign offers additional value. As well as contactless convenience, custom branded prepaid cards provide a continuing reminder of the brand in the customer’s wallet.
Custom branding made easy
Visit Corporate Prepaid Cards website at corporateprepaidgiftcards.com.au, to see how other businesses have used prepaid cards and view the range of card designs available. For custom branding with the globally accepted brands of Mastercard or Visa you can feature your own design and logo on the card for full brand recognition.
Tick of approval for your campaign
Use prepaid cards for employee recognition and reward programs as well as for marketing campaigns such as cashback on a card.
With detailed administrative reporting, you can view customer redemption’s, follow trends, track sales and stay in control of your budget.
When you are looking for the tick of approval for your campaign using tap and pay prepaid cards, email [email protected] or phone 1300 181 032 to discuss your requirements.