Our Story
Corporate Prepaid Cards is Australia’s leading provider of Visa, Mastercard and eftpos prepaid gift cards since 2005.
1984
Our story began in 1984 in Sydney with the founding of Pinpoint Pty Ltd, a pioneer in loyalty and rewards. Over the next three decades, we transformed customer incentive programs across Australia and Asia with our innovative range of services.
2005
Gift Card Store launched: Revolutionising gift-giving across Australia
Gift Card Store was launched to simplify gift-giving across Australia. As an online gifting platform, it allowed Australians to effortlessly send gift cards to family, friends, and colleagues nationwide. It was the first open-loop gift card solution available online in Australia.
2005
Corporate Prepaid Cards launched – Australia’s leading provider of prepaid card solutions.
Corporate Prepaid Cards was established as the first provider of prepaid Mastercard, Visa, and eftpos card solutions for businesses. Trusted by organisations across Australia, it quickly became the preferred choice for corporate gifts, employee rewards, staff expenses, customer loyalty, cashback rewards, promotional awards, and more.
Offering the widest range of card options and programs, Corporate Prepaid Cards also provides bespoke applications and industry-specific solutions.
2010
Corporate Prepaid Cards simplifys Cashback Programs with end-to-end solutions
Corporate Prepaid Cards revolutionised Cashback Programs by introducing an end-to-end solution that streamlined the process. This innovation removed the need for time-consuming cashback validation and approvals, allowing clients to easily customise their programs and seamlessly fulfill cashbacks to qualifying customers.
2014
Enter Zenith Payments Pty Ltd
Following the acquisition of Pinpoint’s loyalty and rewards business by Mastercard, Zenith Payments was formed to house the remaining Payments and Prepaid Card business units.
2017
Gift Card Registry launched: Innovative online gift registry
Gift Card Registry was launched as a modern alternative to traditional gifting registries. This innovative online solution allowd loved ones to effortlessly contribute to a combined gift for special occasions such as weddings, birthdays, retirements, and more. The collected funds are loaded onto a Mastercard Gift Card, giving the recipient the freedom to use the funds anywhere Mastercard is accepted worldwide.
2018
Gift Card Store: Re-launch revolutionises online gifting
Gift Card Store revolutionised online gifting with the launch of its redesigned website, same-day gifts, and “design your own card” capabilities. With Mastercard E-Gift and Digital Mastercard Gift Cards, customers could now order and have their gift delivered by email or SMS on the same day as the special occasion. The new feature, which allowed gift purchasers to design their own gift cards in minutes, became the perfect choice for those seeking something unique or for those who have everything. Gift Card Store was proudly awarded the winner of the Australian Web Awards in the eCommerce category in 2019.
2018
ZAAP launched: Australia’s trusted pocket money card for kids and teenagers
ZAAP was established to provide parents and children with a safe, secure, and hassle-free way to manage pocket money. The pocket money app and prepaid card help parents teach their children healthy spending habits and financial responsibility, offering children independence while giving parents full transparency of their child’s spending. All of this comes with the security and peace of mind that Mastercard provides.
2020
Gift Card Store: proud recipient.
Gift Card Store was honoured to be awarded ‘Best Retail Innovator’ at the 2020 Finder Awards.
2021
Corporate Prepaid Cards goes digital.
Corporate Prepaid Cards embraced the digital age with the introduction of Digital Single-Load and Reloadable Mastercard Cards, supported by the Universal Gift Card cardholder app. Clients could now enjoy faster, lower-cost card solutions, along with a range of benefits not offered by other providers in Australia, providing greater flexibility and convenience.
2023
Corporate Prepaid Cards launches FAREPAY CARD: The Universal Transport Card
Corporate Prepaid Cards introduced FAREPAY CARD, a Universal Transport Card designed for seamless payment across taxis, rideshare services, public transport, and domestic travel. This innovative solution helps clients streamline expense administration while offering greater control and transparency over travel expenses.
2024
Corporate Prepaid Cards named Best Financial Service Provider in 2024
Corporate Prepaid Cards is awarded Best Financial Service Provider by Product Review Awards 2024, which recognises businesses that excel based on exceptional client reviews. In the competitive financial sector, the 2024 Award is testament to Corporate Prepaid Card’s industry leading products and service.
2025
Corporate Prepaid Cards: A new era of innovation and excellence
With the transition from Zenith Payments, Corporate Prepaid Cards began an exciting new chapter as its own entity. This recent evolution empowers us to focus entirely on what we do best—delivering world-class prepaid card solutions. This marks a transformative step forward, enabling us to redefine prepaid solutions with unmatched flexibility, efficiency, and excellence across Australia.
2025
Corporate Prepaid Cards celebrates 20 years of excellence
On 1 July 2025, we mark a monumental achievement – 20 years of delivering innovative and industry-leading Prepaid Card solutions across Australia. Over the past two decades, we’ve had the privilege of partnering with countless organisations to reward, incentivise, and streamline operations with our tailored prepaid card solutions. As we celebrate this milestone, we remain committed to driving innovation and delivering excellence for our clients and customers for many more years to come.
Corporate Prepaid Cards offer businesses a smarter, more efficient way to manage rewards, incentives, and expenses.
Our prepaid cards are designed to provide flexibility, control, and convenience, making it easy to streamline your corporate programs and empower your team.
Experience the benefits of a prepaid solution tailored to meet your business needs.
