Survey Response Rate Strategy – Energy Sector
Industry: EnergyObjective: Customer AquisitionTarget Market: Existing ClientsExecution: Door to door salespeople give households a $100 eftpos gift card if they convert to the new energy company. Once they paid their first bill the gift card is activated.Results: This incentive recorded the highest response rate for customer acquisition
Customer Retention Strategy – Telecommunication
Industry: TelcoObjective: Retain customers on renewalTarget Market: Renewing contract customersExecution: As contracts were expiring, customers were asked to go online and select a gift for renewing.Results: Branded eftpos card was the most popular reward.Retention rates improved by 30%
