Achieve A Competitive Edge
Industry: Insurance Claims Objective: Achieve a competitive edge Target Market: Claimants Execution: Claimants were given a Prepaid Visa card to purchase a replacement product of their choice rather than a specified product being sent Results: Increased market share.
Providing Relief to Disaster Victims
Industry: Insurance ClaimsObjective: Provide a superior disaster relief serviceTarget Market: ClaimantsExecution: A Prepaid eftpos card was given to claimants to give immediate access to financial relief.Results: Avoided dependency on cheques & bank account (which people may not be able to access in a disaster). Supports victims taking control of their recovery
