Pharmaceuticals Loyalty Program Strategy

Industry: PharmaceuticalObjective: Increase share of clients. Pharmacies can purchase from a number of wholesalers or suppliers directTarget Market: Existing clientsExecution: Points are awarded for spend. Broad range of rewards. Most popular reward was a Prepaid Visa Card with varying loads from $100 to $1000Results: Loyalty program members spent on av. 2.6 x more than customers …