Market Share Improvement Strategy – Travel Wholesaler

travel prepaid cards

Industry: Travel WholesalerObjective: Increase travel agent preference and salesTarget Market: Travel AgentsExecution: Wholesale sales reps would deliver to their agent a $100 branded Prepaid Visa card for every $10,000 booked.Results: Increase in market share by 5%. Strengthened relationship between sales rep & agent. Provide a reason to call on the agent.