How to double the value of your prepaid gift card at the Boxing Day sales
Double the spending power of your prepaid gift card by shopping on Australia’s best bargain day – Boxing Day, 26 December. The year’s biggest day of trade for retailers, it’s the time to use a gift card and make it go further.
Almost every retailer will have something on sale, often at half-price or better, and unlike the midyear stock take sales it all starts on the one day and continues into 2019.
The traditional Boxing Day sales phenomenon has become the perfect occasion to make your gift card go further than its face value.
How can I maximise my prepaid gift card’s value?
Waiting for the Boxing Day sales will ensure you get extra value from your prepaid gift card.
For example, you are given a prepaid gift card as a Christmas gift from your employer. You want to spend it on something special so decide to use it on famous brand fashion you can wear on Christmas Day and impress your friends and family. What you buy is the same value as the gift card, so you feel that it is well spent and you enjoy the compliments on Christmas Day.
The week after Christmas, you are looking for a bargain at the Boxing Day sales and notice the brand you bought has been discounted by 50 per cent. You realise that you could have bought another fashion item as well, using the gift card and in effect doubling its spending power.
Avoid the disappointment of buyer’s remorse over buying a full price product when you could have paid less. Wait for the sales to make the most of your gift card’s value. Set yourself a reminder to wait for the sales as timing is everything in the fast-paced retail world.
Are the Boxing Day sales worth waiting for?
Many retailers reserve stock for the Boxing Day sales as the retail event has become the most popular day for shopping in Australia. With discounts ranging from 25 per cent to 80 per cent off, it’s easy to see why shoppers find it worth waiting for.
In the $2.4 billion post-Christmas sales spree Australians are likely to spend around $955 on average over the holiday season, according to ASIC’s MoneySmart website. In previous years Aussies have saved over $600 million by making their purchases on Boxing Day as opposed to other days of the year. (Saving based on a minimum discount of 25 per cent on merchandise sold on Boxing day including fashion items, electronics, appliances and homewares.)
According to the Australian Retailers Association, last year’s results during the extended Boxing Day sales period showed spending of $2.7 billion on household goods, $1.2 billion on clothing and $1.04 billion at department stores before mid-January.
With prices slashed and serious savings across all categories from fashion to furnishings, computers to coffee machines, phones to fridges, the post-Christmas sales are the best time to spend your gift card.
Big brand favourites that are just out of reach all year are marked down to bargain basement prices, so if your ambition is to wear Calvin Klein or Country Road, this is the time to secure your favourite trademark at the right price.
The Boxing Day sales aren’t confined to just one day – they extend for a couple of weeks – but the best bargains are always snapped up first so don’t delay in seeking out the gift you really want at a price that makes it extra special. And get more value from your gift card too!
Boxing Day is made for gift cards
Boxing Day is synonymous with gift giving. It gets its name from an ancient British tradition that domestic workers and servants who worked on Christmas Day had the next day off to celebrate, and would give and receive boxed gifts for the occasion.
The Australian tradition is to give and receive gifts on Christmas Day, so the public holiday the following day has now become synonymous with shopping and sport as not only is it the first day of the sales, it is the first day of the Boxing Day Cricket Test in Melbourne and the start of the Sydney to Hobart Yacht Race.
We all enjoy the Boxing Day public holiday, as it means an extra day off to spend with your friends and family while you recover from the excess of Christmas Day and enjoy the festive leftovers. But with a prepaid gift card in your wallet, it is the best time to bag a bargain, as major stores drop their prices to clear stock before the new year.
Big name retailers like David Jones, MYER and Target are well known for having some of the best Boxing Day discounts in fashion while Harvey Norman, the Good Guys and JB Hi-Fi are synonymous with great deals in consumer electronics and home appliances. Whether you have your eye on a new television, mobile phone, iPad, Fitbit or fashion, the Boxing Day sales are worth waiting for.
Buy online with your VISA or Mastercard prepaid gift card
If you prefer to enjoy big savings without the crowds, look for bricks and mortar retailers who also sell online for Boxing Day sales, offering the same items at the same prices, without the queues.
If your prepaid gift card is Mastercard or VISA it can be used online, so there’s no need to wake up early and rush to the store. Simply log on when the sale starts, click ‘add to cart’, pay with your gift card and wait for your item to be delivered.
Reward your staff with branded prepaid gift cards for Christmas
Prepaid gift cards are the ideal gifts for staff and clients at Christmas. They are the most preferred reward because the recipient can use them for the gift they choose or put the value towards something special they have been planning to buy.
Staff welcome having their own card and tend to purchase ‘luxuries’ that they would not otherwise consider as they value the gift-buying experience.
A personalised prepaid gift card may be used numerous times until the balance is used up and each time it is used, your employees will be reminded it is a gift from your company. Staff feel valued as individuals when they are rewarded with a prepaid gift card from their employer.
For custom cards to be delivered in time for end of year, place your order now. Corpora