The objective
The Head Office of a leading mortgage lender in Australia set out to upgrade their client referral program across their national network of franchisees. The goal was to create a more flexible, scalable, and rewarding system for referring new clients.
The challenge
The key challenges they experienced which prevented them from rolling out their referral program were:
- Franchise size variation – Mix of small to large franchise owners.
- Different franchise needs – Varying requirements based on size.
- Flexible reward options – Need for prepaid cards with adjustable balance
- Delivery limitations – Varying requirements for the delivery of the referral rewards
- Simplified referral process – A more streamlined and user-friendly system
- Easy-to-use online portal enabling quick ordering and loading of cards, streamlining operations for all franchise locations.
- Flexible delivery options allowed each franchise, large or small, to choose what worked best for them. Plastic Zero Balance Cards could be delivered via Australia Post or Courier.
- Full control to franchisees. Zero Balance Prepaid Mastercards could be loaded with any amount when needed.
- Preferred reward. Prepaid Mastercards give clients the freedom to spend their referral rewards at over 37 million locations worldwide.
- Real-time reporting for visibility to Head Office of the referral program performance.
We communicated to our franchisees that Corporate Prepaid Cards will be our exclusive partner for managing referral program rewards moving forward. As part of the program, franchisees were given access to the Corporate Prepaid Cards Client Portal and issued Zero Balance Prepaid Cards featuring our custom branded design.
They are also promoting this new scheme with CPC on their internal portal/monthly newsletters. Our Marketing Team were extremely happy that we were helping to implement their branded card promotion and that we had provided their franchisees with options. This collaboration has meant that we will significantly grow our business going forward.“
– Head Office Representative, Leading Australian Mortgage Lender.
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