Petty Cash Reduction Strategy – Accounting & Finance
Industry: Major Accounting FirmObjective: Reduce petty cashTarget Market: StaffExecution: Staff not eligible for a corporate card were given a Trust U card to cover minor expensesResults: Reduced petty cash to 5% of previous levels.
Better Cashback Program
Industry: Consumer ElectronicsObjective: Better cashback programTarget Market: ProspectsExecution: Using cheques for cashbacks was limiting and costly. There were no branding or cross selling opportunities. We provided an easy-to-implement client-branded Visa Prepaid gift card.Results: 50,000 gift cards issued since 2011. The brand becomes a billboard in the wallet. Every time the customer uses their card they …
