How to use prepaid gift cards as a retention tool
Discounts, buy one get one free, cashbacks, gift with purchase are some of the many ways to attract current and new customers. However, they require a generous amount of money spent on advertising, signage, EDM’s and so on. They are still great ways to entice customers to spend, but there are much more economical and enticing …
How to use prepaid cards for positive customer experience
The modern customer wants to be surprised and delighted and treated as a customer segment of one. They want customer service personalised for them as an individual, and most definitely not treated as a mass market. Customer experience has taken the place of product marketing. Today we already know that everyone shares their experiences with each other …
What is the real cost of the Corporate Christmas Party?
What is the real cost of the Corporate Christmas Party? Some staff members really love to party. The staff Christmas party is a greatly anticipated event for these people and they often are the ones that have the time of their lives. These social butterflies, or what are otherwise known as typical extroverts really are …
How to use Surveys and Rewards to Facilitate Meaningful Relationships with your Customers
Online surveys are a fantastic marketing tool and can assist in understanding your target audience more intimately. People are more likely to participate in surveys when they receive a reward to thank them for their time and effort. A Prepaid gift card is the ideal solution in this scenario. The traditional marketing philosophy of sending a one-way …
Using cashback programs to win the war on customer acquisition and retention
How companies use Cashbacks For rewarding customers after they achieved a desired behaviour Instead of discounts as their branded prepaid card is their recipient’s wallet For customer acquisition To drive customer retention and renewal As concessions and bonuses To acquire new customer through referral As a thank you for purchasing …
Using Gift Cards to Promote Your Small Business
Do you want to boost your small business sales in a heavily saturated market? With many businesses fighting for their share of the pie, there are only so many customers to go around. You need a niche, something different that gets you noticed from the rest. Prepaid Gift Cards, available as Mastercard, Visa and …