Research Survey Recruitment Strategy
Industry: Research CompaniesObjective: Recruit survey or research respondentsTarget Market: Research respondentsExecution: An eftpos Prepaid gift card is provided to survey respondents to recruit and thank them for their involvementResults: The Prepaid card has high appeal and resulted in easier and faster recruitment of respondents. Less administration and cost over cheques.
Customer Satisfaction Improvement – Banking
Industry: Major Australian BankObjective: More effective handling of complaintsTarget Market: ComplainantsExecution: Customer service staff were empowered to give the complainant a $25 to $100 Prepaid gift cardResults: Complainants’ satisfaction levels were subsequently higher than the average customer’s
Customer Repurchase Strategy – Food Manufacturing
Industry: Food ManufacturerObjective: Low cost reimbursement for faulty productTarget Market: ComplaintsExecution: Low value branded eftpos card $5 to $10 to replace product that was contaminated with weevils. Simple and fast to fulfillResults: Reduced complaints costs by 40%. Customer intention to repurchase increased to 95%.
