Purchase Encouragement Strategy – Hair Product
Industry: Hair ProductsObjective: Increase performance and market shareTarget Market: HairdressersExecution: Hairdressers were given a reloadable Visa Prepaid card. Each month, monies were transferred to each card based on purchases made by the hairdresserResults: Participants consolidated their purchases with the hair product company.
Consumer Engagement Strategy – Banking
Industry: BankingObjective: Keep the most profitable customersTarget Market: BankingExecution: Thank you program. The most profitable customers were sent a web link to select a gift to thank them for their business. The value of the gift varied according to the profitability of the customer. The most popular gift card was a Visa Prepaid cardResults: Stronger …
Achieve A Competitive Edge
Industry: Insurance Claims Objective: Achieve a competitive edge Target Market: Claimants Execution: Claimants were given a Prepaid Visa card to purchase a replacement product of their choice rather than a specified product being sent Results: Increased market share.
Gift Card Employee Recognition & Reward Program
Industry: Leading energy companyObjective: Recognise years of serviceTarget Market: EmployeesExecution: They wanted to reward employees for every 5 years of employment. Previously they had used a catalogue of merchandise. Recipients and HR were frustrated with this program, because many of the products were out of stock, or took too long to arrive. We gave them …
