Use Commissions as Brand Exposure Strategy
Industry: Financial ServicesObjective: More powerful sales commission programTarget Market: Sales TeamExecution: Each member of the sales team was given a branded Visa reloadable card. Each month their commission was loaded onto the card.Results: It became a billboard in their wallet. Every time they used the card they were reminded of the company. The commission did …
Customer Satisfaction Improvement – Banking
Industry: Major Australian BankObjective: More effective handling of complaintsTarget Market: ComplainantsExecution: Customer service staff were empowered to give the complainant a $25 to $100 Prepaid gift cardResults: Complainants’ satisfaction levels were subsequently higher than the average customer’s
