While the Australian bushfire crisis has been the top talking point within local conversations for some time now, the urgency for bushfire and wildlife relief has hit the world stage this month.

Australian bushfires have caused devastation across the nation due to both their fierceness and scale, but they’ve also brought out the kindness of many around the world, digging deep to help those affected.

From Elton John announcing at his Sydney show that he’s donating $1million to fire relief…

BREAKING: Elton John has closed a concert in Sydney by pledging one million dollars for Australia’s bushfire recovery efforts.#australiafire #AustralianWildFires #AustraliaisBurning pic.twitter.com/5u44fF4lfz

— Tom Williams (@tom__williams) January 7, 2020

…through to photographer, Lydia Collins, selling beautiful photos of Australian landscape with all proceeds going to @redcrossau & @wildlifevictoria; people across the globe are getting involved to help in whatever way they can!

 

 

 

 

 

 

View this post on Instagram

 

 

 

 

 

 

 

 

 

 

????????PHOTOS FOR BUSHFIRE RELIEF ???????? In this really difficult time for Australia, I am releasing 5 downloadable photos available for purchase at £10 each – all proceeds made from these sales will go to @wildlifevictoria & @redcrossau ♥️ Simply send me a DM or email me at: [email protected] with the photo/s you’d like and your email address! (see my stories for full versions), I will send you a direct payment link followed by the link to your photo/s that you can print to your desired size⚡️ Let’s join together and do what we can to help towards some of the devastation these fires have and are continuing to cause. Thank you ♥️

A post shared by PHOTOGRAPHER + CREATIVE (@lydiaxcollins) on Jan 9, 2020 at 11:29pm PST

How it started gaining traction

It started on social media in November when actor Russell Crowe auctioned his Rabbitohs baseball cap. It raised an amazing $100,000 for the rural fire service, after his NSW home was damaged in a bushfire.

But when New Year’s Eve came around, this was when the attention of the world switched to Australia as thousands of NSW and Victorian residents devastatingly were evacuated from their homes under apocalyptic skies.

With growing exposure on main stream and social media, the severity of the circumstances and urgency for help needed in Australia became clear.

Celeste Barber: Australian comedian set-up a Facebook fundraiser, the biggest fundraising effort in Facebook history, with over 1,3000,000 donations surpassing $50 million.

Pink: Pop